This toy collection was designed to be included in a hypothetical 2023 brand collection within Fisher-Price.
Demographics: Fisher-Price primarily targets families with young children, specifically infants and preschool-aged kids. Their products are designed to aid in child development from birth through early childhood.
Central Brand Values:
- child-centered design
- quality & durability
- innovation & learning
- safety
- child-centered design
- quality & durability
- innovation & learning
- safety
Fisher-Price emphasizes colorful and age-appropriate designs for infants and young kids, prioritizing safety and educational value. The brand is known for its playful aesthetic that appeals to children. Their products often feature a mix of primary colors, soft curves, and child-friendly designs.
Child Development & Play Research
Competitive Benchmarking & Market Research: Popular Among 2-5 Year Olds
User Profile
Customer Profile
Name: Daisy and Rowan Greenfield
Age: 2 and 3 years old
Age: 2 and 3 years old
Background: Very energetic and imaginative preschoolers. They live with mom and grandparents.
Interests: Loves pretend play, arts and crafts, helping mom cook
Personality: Curious, independent, nurturing.
Toy Preferences: Enjoys storytelling, plush toys - and anything that moves, makes sound, or that they can throw.
Parental Involvement: Active participation in playtime, values bonding and shared experiences.
Name: Lily Greenfield
Age: 32
Occupation: 911 Dispatcher
Age: 32
Occupation: 911 Dispatcher
Background: Single mother who enjoys family time, cooking, and playing with her kids.
Parenting Style: Balanced approach, encourages independence and trial-and-error.
Educational Values: Values toys promoting creativity, fine motor skills, and learning how to share.
Shopping Preferences: Shops online for convenience, values safety, durability, and positive reviews.
Aspirations for Children: Aims for Daisy and Rowan to be kind, empathetic, and responsible, with a love for learning & creativity.
Ideation
Initial Collection Proposal
Prototyping & Refinements
Final Prototype
Pot
Sunflower
Light-Up Sun
Dirt (2)
Seed Packet
Pattern & Materials
Branding
Testing
